Surprise & Delight, at Scale
Expedia's mission is to power global travel for everyone, everywhere, and that's never been a tagline to me. It's something real people get to experience: a stranger's life changed, a father reunited with an old friend, a fanbase brought together during the World Cup. My focus has been on building programs that make that mission tangible, not aspirational. Here's a selection of the work that does that.
A Year of Life-Changing Surprises
I pitched and managed Expedia's year-long partnership with Mdmotivator (ongoing as of 2026), surprising everyday people with life-changing travel moments. Each moment averages millions of views, above benchmark engagement rates and long watch times, building outsized positive brand sentiment well beyond a typical campaign lift.
Gifting Reunions
We're also building out Expedia's own surprise and delight series, partnering with creators to gift travel that reconnects people with the ones they love. Creator Orland surprised his dad with a Father's Day trip to Scotland, reuniting him with a friend he hadn't seen in 15 years. It's proof the format travels well beyond one influencer's existing audience.
Hundreds of Thousands of Engagements. Zero Paid Push.
Underneath both efforts sits a community management program I built from the ground up in collaboration with our at both Vrbo and Expedia. During the first week of the World Cup, that program at Expedia drove enough organic engagement to fill Estadio Azteca more than once. All organic.